{"id":180,"date":"2025-11-11T06:43:04","date_gmt":"2025-11-10T21:43:04","guid":{"rendered":"https:\/\/sixandinspirers.com\/?p=180"},"modified":"2025-11-14T13:17:21","modified_gmt":"2025-11-14T04:17:21","slug":"sensu-framework-abm-%e6%89%87%e5%ad%90%e3%83%95%e3%83%ac%e3%83%bc%e3%83%a0%e3%83%af%e3%83%bc%e3%82%af%e3%81%a8abm","status":"publish","type":"post","link":"https:\/\/sixandinspirers.com\/?p=180","title":{"rendered":"SENSU Framework &amp; ABM \/ \u6247\u5b50\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068ABM"},"content":{"rendered":"\n<p class=\"has-medium-font-size\"><strong>New Business Development \/ \u65b0\u898f\u9867\u5ba2\u958b\u62d3<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-color has-link-color wp-elements-24e6cd0ecbe365cbb4e5649736fcf425\" style=\"color:#595f62\">The content on this page is presented sequentially in English, Japanese, and Thai.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-c238a35cf31ae82c7ccc6bab22001086\" style=\"color:#595f62\">\u672c\u30da\u30fc\u30b8\u306e\u5185\u5bb9\u306f\u3001\u82f1\u8a9e\u3001\u65e5\u672c\u8a9e\u3001\u30bf\u30a4\u8a9e\u306e\u9806\u3067\u63b2\u8f09\u3057\u3066\u304a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-218f58a331fd123d2103fbf62dc5eea1\" style=\"color:#595f62\">\u0e40\u0e19\u0e37\u0e49\u0e2d\u0e2b\u0e32\u0e43\u0e19\u0e2b\u0e19\u0e49\u0e32\u0e19\u0e35\u0e49\u0e16\u0e39\u0e01\u0e08\u0e31\u0e14\u0e40\u0e23\u0e35\u0e22\u0e07\u0e15\u0e32\u0e21\u0e25\u0e33\u0e14\u0e31\u0e1a\u0e20\u0e32\u0e29\u0e32\u0e2d\u0e31\u0e07\u0e01\u0e24\u0e29 \u0e20\u0e32\u0e29\u0e32\u0e0d\u0e35\u0e48\u0e1b\u0e38\u0e48\u0e19 \u0e41\u0e25\u0e30\u0e20\u0e32\u0e29\u0e32\u0e44\u0e17\u0e22\u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e04\u0e27\u0e32\u0e21\u0e2a\u0e30\u0e14\u0e27\u0e01\u0e43\u0e19\u0e01\u0e32\u0e23\u0e2d\u0e48\u0e32\u0e19\u3000<\/p>\n<\/div><\/div>\n\n\n\n<p class=\"has-text-color has-link-color has-large-font-size wp-elements-5a9447f7db08e1b2d6ade515cfa1d04f\" style=\"color:#595f62\">\u3000\u3000\u3000\u3000\u3000\u3000\u3000 \u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000<\/p>\n<\/div><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"319\" src=\"https:\/\/sixandinspirers.com\/wp-content\/uploads\/2025\/11\/EN-SENSU-1024x319.png\" alt=\"\" class=\"wp-image-394\" srcset=\"https:\/\/sixandinspirers.com\/wp-content\/uploads\/2025\/11\/EN-SENSU-1024x319.png 1024w, https:\/\/sixandinspirers.com\/wp-content\/uploads\/2025\/11\/EN-SENSU-300x93.png 300w, https:\/\/sixandinspirers.com\/wp-content\/uploads\/2025\/11\/EN-SENSU-768x239.png 768w, https:\/\/sixandinspirers.com\/wp-content\/uploads\/2025\/11\/EN-SENSU-840x261.png 840w, https:\/\/sixandinspirers.com\/wp-content\/uploads\/2025\/11\/EN-SENSU.png 1115w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>A Thai wheel maker saw low utilization as car production fell from its 2018 peak.\u3000Wheels are safety parts, so supplier changes mid-model weren\u2019t possible. Passenger car demand couldn\u2019t recover capacity.<\/p>\n\n\n\n<p>Using <strong>SENSU Framework<\/strong>, they focused ABM(Account Based Management) on two paths:<\/p>\n\n\n\n<p>\u2022New products from process strengths<\/p>\n\n\n\n<p>\u2022Similar products for other industries<\/p>\n\n\n\n<p>\u27a1\u3000Result: profitable mass production of commercial truck wheels.<\/p>\n\n\n\n<p class=\"has-large-font-size\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"305\" src=\"https:\/\/sixandinspirers.com\/wp-content\/uploads\/2025\/11\/JP-SENSU-1024x305.png\" alt=\"\" class=\"wp-image-395\" srcset=\"https:\/\/sixandinspirers.com\/wp-content\/uploads\/2025\/11\/JP-SENSU-1024x305.png 1024w, https:\/\/sixandinspirers.com\/wp-content\/uploads\/2025\/11\/JP-SENSU-300x89.png 300w, https:\/\/sixandinspirers.com\/wp-content\/uploads\/2025\/11\/JP-SENSU-768x229.png 768w, https:\/\/sixandinspirers.com\/wp-content\/uploads\/2025\/11\/JP-SENSU-840x250.png 840w, https:\/\/sixandinspirers.com\/wp-content\/uploads\/2025\/11\/JP-SENSU.png 1097w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u3000\u3042\u308b\u30bf\u30a4\u306e\u30a2\u30eb\u30df\u30db\u30a4\u30fc\u30eb\u30e1\u30fc\u30ab\u30fc\u306f\u3001\u30bf\u30a4\u56fd\u5185\u306e\u81ea\u52d5\u8eca\u751f\u7523\u53f0\u6570\u304c2018\u5e74\u306e2\u767e\u4e07\u53f0\u3092\u30d4\u30fc\u30af\u306b\u6e1b\u5c11\u304c\u7d9a\u304f\u5f71\u97ff\u3092\u88ab\u3063\u3066\u7a3c\u50cd\u7387\u306e\u5927\u5e45\u306a\u4f4e\u4e0b\u3067\u56fa\u5b9a\u8cbb\u8ca0\u62c5\u5272\u5408\u5897\u52a0\u306b\u76f4\u9762\u3057\u3066\u3044\u305f\u3002\u30db\u30a4\u30fc\u30eb\u306f\u91cd\u8981\u4fdd\u5b89\u90e8\u54c1\u3067\u3042\u308a\u30e2\u30c7\u30eb\u671f\u4e2d\u306e\u4ed5\u5165\u5148\u5909\u66f4\u306f\u51fa\u6765\u305a\u3001\u5e02\u5834\u5168\u4f53\u304c\u6e1b\u5c11\u3059\u308b\u65e2\u5b58\u9867\u5ba2\u306e\u4e57\u7528\u8eca\u5411\u3051\u3060\u3051\u3067\u306f\u7a3c\u50cd\u7387\u306e\u633d\u56de\u3067\u304d\u306a\u304b\u3063\u305f\u3002<\/p>\n\n\n\n<p>\u3000<strong>\u6247\u5b50\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/strong>\u3067\u65b0\u898f\u9867\u5ba2\u958b\u62d3\u3092\u4fef\u77b0\u3057\u3001\u300cF.\u88fd\u9020\u30d7\u30ed\u30bb\u30b9\u7279\u6027\u304b\u3089\u65b0\u88fd\u54c1\u958b\u767a\u300d\u3068\u300cE.\u985e\u4f3c\u88fd\u54c1\u306e\u5225\u696d\u754c\u5c55\u958b\u300d\u306e\u53ef\u80fd\u6027\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u304b\u3089\u300c\u3084\u3089\u306a\u3044\u3053\u3068\u300d\u3068\u96c6\u4e2d\u7684\u306b\u3001\u512a\u5148\u9806\u4f4d\u3092\u3064\u3051\u3066\u65b0\u898f\u958b\u62d3\u3059\u308bABM(Account based Management)\u3092\u5b9f\u65bd\u3057\u3066\u3001\u5546\u7528\u30c8\u30e9\u30c3\u30af\u3078\u306e\u4f4e\u5727\u92f3\u9020\u30a2\u30eb\u30df\u30db\u30a4\u30fc\u30eb\u306e\u91cf\u7523\u63a1\u7528\u3092\u9ad8\u63a1\u7b97\u3067\u5b9f\u73fe\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"has-large-font-size\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"304\" src=\"https:\/\/sixandinspirers.com\/wp-content\/uploads\/2025\/11\/TH-SENSU-1024x304.png\" alt=\"\" class=\"wp-image-396\" srcset=\"https:\/\/sixandinspirers.com\/wp-content\/uploads\/2025\/11\/TH-SENSU-1024x304.png 1024w, https:\/\/sixandinspirers.com\/wp-content\/uploads\/2025\/11\/TH-SENSU-300x89.png 300w, https:\/\/sixandinspirers.com\/wp-content\/uploads\/2025\/11\/TH-SENSU-768x228.png 768w, https:\/\/sixandinspirers.com\/wp-content\/uploads\/2025\/11\/TH-SENSU-840x249.png 840w, https:\/\/sixandinspirers.com\/wp-content\/uploads\/2025\/11\/TH-SENSU.png 1128w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u0e1c\u0e39\u0e49\u0e1c\u0e25\u0e34\u0e15\u0e25\u0e49\u0e2d\u0e23\u0e32\u0e22\u0e2b\u0e19\u0e36\u0e48\u0e07\u0e43\u0e19\u0e44\u0e17\u0e22\u0e40\u0e1c\u0e0a\u0e34\u0e0d\u0e1b\u0e31\u0e0d\u0e2b\u0e32\u0e01\u0e33\u0e25\u0e31\u0e07\u0e01\u0e32\u0e23\u0e1c\u0e25\u0e34\u0e15\u0e43\u0e0a\u0e49\u0e44\u0e21\u0e48\u0e40\u0e15\u0e47\u0e21 \u0e2b\u0e25\u0e31\u0e07\u0e01\u0e32\u0e23\u0e1c\u0e25\u0e34\u0e15\u0e23\u0e16\u0e22\u0e19\u0e15\u0e4c\u0e25\u0e14\u0e25\u0e07\u0e08\u0e32\u0e01\u0e08\u0e38\u0e14\u0e2a\u0e39\u0e07\u0e2a\u0e38\u0e14\u0e43\u0e19\u0e1b\u0e35 2018 \u0e40\u0e19\u0e37\u0e48\u0e2d\u0e07\u0e08\u0e32\u0e01\u0e25\u0e49\u0e2d\u0e40\u0e1b\u0e47\u0e19\u0e0a\u0e34\u0e49\u0e19\u0e2a\u0e48\u0e27\u0e19\u0e14\u0e49\u0e32\u0e19\u0e04\u0e27\u0e32\u0e21\u0e1b\u0e25\u0e2d\u0e14\u0e20\u0e31\u0e22 \u0e08\u0e36\u0e07\u0e44\u0e21\u0e48\u0e2a\u0e32\u0e21\u0e32\u0e23\u0e16\u0e40\u0e1b\u0e25\u0e35\u0e48\u0e22\u0e19\u0e0b\u0e31\u0e1e\u0e1e\u0e25\u0e32\u0e22\u0e40\u0e2d\u0e2d\u0e23\u0e4c\u0e01\u0e25\u0e32\u0e07\u0e23\u0e38\u0e48\u0e19\u0e44\u0e14\u0e49 \u0e2d\u0e35\u0e01\u0e17\u0e31\u0e49\u0e07\u0e04\u0e27\u0e32\u0e21\u0e15\u0e49\u0e2d\u0e07\u0e01\u0e32\u0e23\u0e23\u0e16\u0e22\u0e19\u0e15\u0e4c\u0e19\u0e31\u0e48\u0e07\u0e2a\u0e48\u0e27\u0e19\u0e1a\u0e38\u0e04\u0e04\u0e25\u0e01\u0e47\u0e44\u0e21\u0e48\u0e1f\u0e37\u0e49\u0e19\u0e15\u0e31\u0e27\u0e40\u0e1e\u0e35\u0e22\u0e07\u0e1e\u0e2d<\/p>\n\n\n\n<p>\u0e14\u0e49\u0e27\u0e22 SENSU Framework \u0e40\u0e23\u0e32\u0e08\u0e36\u0e07\u0e43\u0e0a\u0e49\u0e41\u0e19\u0e27\u0e17\u0e32\u0e07 ABM (Account Based Management) \u0e42\u0e14\u0e22\u0e42\u0e1f\u0e01\u0e31\u0e2a\u0e44\u0e1b\u0e17\u0e35\u0e48 2 \u0e40\u0e2a\u0e49\u0e19\u0e17\u0e32\u0e07\u0e2b\u0e25\u0e31\u0e01:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0e1e\u0e31\u0e12\u0e19\u0e32\u0e1c\u0e25\u0e34\u0e15\u0e20\u0e31\u0e13\u0e11\u0e4c\u0e43\u0e2b\u0e21\u0e48\u0e08\u0e32\u0e01\u0e08\u0e38\u0e14\u0e41\u0e02\u0e47\u0e07\u0e02\u0e2d\u0e07\u0e01\u0e23\u0e30\u0e1a\u0e27\u0e19\u0e01\u0e32\u0e23<\/li>\n\n\n\n<li>\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e1c\u0e25\u0e34\u0e15\u0e20\u0e31\u0e13\u0e11\u0e4c\u0e43\u0e01\u0e25\u0e49\u0e40\u0e04\u0e35\u0e22\u0e07\u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e40\u0e08\u0e32\u0e30\u0e2d\u0e38\u0e15\u0e2a\u0e32\u0e2b\u0e01\u0e23\u0e23\u0e21\u0e2d\u0e37\u0e48\u0e19<\/li>\n<\/ul>\n\n\n\n<p>\u27a1\u3000\u0e1c\u0e25\u0e25\u0e31\u0e1e\u0e18\u0e4c: \u0e02\u0e22\u0e32\u0e22\u0e01\u0e32\u0e23\u0e1c\u0e25\u0e34\u0e15\u0e25\u0e49\u0e2d\u0e23\u0e16\u0e1a\u0e23\u0e23\u0e17\u0e38\u0e01\u0e40\u0e0a\u0e34\u0e07\u0e1e\u0e32\u0e13\u0e34\u0e0a\u0e22\u0e4c\u0e08\u0e19\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e01\u0e33\u0e44\u0e23\u0e44\u0e14\u0e49\u0e08\u0e23\u0e34\u0e07<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New Business Development \/ \u65b0\u898f\u9867\u5ba2\u958b\u62d3 The content on this page is presented sequentially in English, Japanese, and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-180","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/sixandinspirers.com\/index.php?rest_route=\/wp\/v2\/posts\/180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sixandinspirers.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sixandinspirers.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sixandinspirers.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sixandinspirers.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=180"}],"version-history":[{"count":2,"href":"https:\/\/sixandinspirers.com\/index.php?rest_route=\/wp\/v2\/posts\/180\/revisions"}],"predecessor-version":[{"id":397,"href":"https:\/\/sixandinspirers.com\/index.php?rest_route=\/wp\/v2\/posts\/180\/revisions\/397"}],"wp:attachment":[{"href":"https:\/\/sixandinspirers.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sixandinspirers.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sixandinspirers.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}